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Still, Stella Artois' Cidre is just the latest in a long line of product recalls

Don protective eyewear, gloves, and handle the bottle carefully are not the standard instructions for consuming alcohol responsibly. But the maker of Stella Artois Cidre has issued this urgent guidance after two cider-lovers reported their bottles exploding. The recall is a PR disaster for Stella after an expensive ad campaign for its new product. But it can take heart from history – despite consumer scares, most brands have quickly bounced back.

• More than 8m cars were recalled after panicky drivers found their accelerator pedals sticking down on Toyota models including the Yaris, Corolla and Avensis. Toyota's chairman was hauled before the US legislature, the company was fined £10.8m in the US and its profits slumped by 39% in the third quarter of 2010. But despite the disastrous publicity, particularly in the US, Toyota still led global car sales in 2010.

• Worse was the Ford Pinto, America's 1970s Escort-equivalent with an unfortunate design flaw that, in some cases, could cause it to catch fire in rear-end collisions. Nicknamed the "barbecue that seats four", 1.5m cars were recalled in 1978.

• The discovery of the carcinogenic dye Sudan 1 in chillies used in bottles of Crosse & Blackwell's Worcester Sauce in 2005 caused the biggest food recall in British history. The Food Standards Agency recalled more than 400 products, including ready meals, pizzas and sauces, though they were soon back on the shelves.

• More than a million chocolate bars were recalled by Cadbury-Schweppes in 2006 after a salmonella scare. But Cadbury's share price jumped after it revealed the cost of the scare was only £20m, including a £5m ad campaign to rebuild its image.

• Marketing & PR
• Food & drink
• Motoring

guardian.co.uk © 2011 Guardian News and Media Limited or its affiliated companies. All rights reserved. | Use of this content is subject to our Terms & Conditions | More Feeds

Charles Arthur 13 Sep, 2011

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Source: http://www.guardian.co.uk/business/2011/sep/12/stella-cidre-product-recall
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