Thursday, August 25, 2011

ABCes: Guardian.co.uk records largest monthly rise in daily online readers

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Mail Online remains busiest UK newspaper site in July, topping 70m monthly users for the first time, according to July ABCes

Guardian.co.uk recorded the largest monthly rise in daily online readers among national newspaper websites in July, as the News of the World phone-hacking scandal dominated the news agenda.

However, Mail Online remained by far the busiest national newspaper website in July, topping 70 million monthly users.

Guardian.co.uk, which is part of the network that publishes MediaGuardian.co.uk, reported a 7.5% rise in daily traffic compared with June, to 2,810,046 users, according to the latest Audit Bureau of Circulations (ABCe) figures released on Thursday.

The Guardian News & Media website saw its online traffic peak with just under 4 million daily unique browsers on Monday 18 July, the day Sean Hoare, the NoW whistleblower, was found dead and John Yates, the assistant Metropolitan police commissioner, resigned.

A busy July saw a boost for almost all ABCe audited national newspaper websites.

Mail Online continued its reign as the UK's most popular newspaper website with a 4.36% month-on-month lift in daily average online traffic, to 4,239,304. The rise saw the Associated Newspapers website reach almost 73 million monthly users.

Telegraph.co.uk also recorded a lift in daily traffic, with a 2.28% boost compared to June to 1,965,481 users.

The Mirror Group Digital network of websites, which includes 3am.co.uk and MirrorFootball.co.uk, saw its average daily users rise 0.99% month-on-month to 737,494.

Independent.co.uk was the only ABCe audited newspaper website to report a minor fall in daily users in July, with a 0.55% dip to 622,543.


guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds


Charles Arthur 25 Aug, 2011


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Source: http://www.guardian.co.uk/media/2011/aug/25/abce-july-guardian
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