There are plans afoot at Facebook to rejig the news feed again, which, if you remember, was the source of the first ever user protests (and oh, there have been many since then!). A Wall Street Journal report claims that Facebook is looking at an unfiltered news feed that would significantly expand the amount of content in the feed. Not good for those of us who've spent valuable hours curating and culling content to make that less noisy, but possibly a sign of encroaching commercial features in the feed. Facebook told CNET the plans were actually about including 'like' activity from your friends, but the feature will be tested first.
Other plans involve opening out the 'like' icon to include other symbols that third-party developers could add in, which might look like small icons. Brands will love that, of course. It's the Facebook equivalent of Jibbitz, the plastic buttons that accessorise Crocs.
Expect more on this during F8, the Facebook developer conference, likely to be later this month.
Photo by wilgengebroed on Flickr. Some rights reserved
• Also: Mark Zuckerberg's sister Randi is leaving Facebook after six years to start her own social media company, RtoZ Media focusing on "the exciting trends underway in the media industry". She'd been on maternity leave for a few months and decided to move on; Kara Swisher has her full resignation letter. Randi Zuckerberg was very far from core to Facebook's engineering mission, and became the face of Facebook's more philanthropic, fluffier projects around campaigning and user engagement. Still, that surname won't hurt as she sets up her own project.
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Source: http://www.guardian.co.uk/technology/pda/2011/aug/04/facebok-randi
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