Time Inc puts its faith in tablets

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Time Inc is laying claim to be the first major US magazine publisher to make all of its titles available on all tablet platforms.

It has also announced an agreement with America's largest book retailer, Barnes & Noble, to sell digital subscriptions and single-copy issues of its titles on B&N's tablet, Nook Color.

Issues of Time, Fortune, People and Sports Illustrated will be available later this month, with the rest of the publisher's 21 titles - such as InStyle and Entertainment Weekly - following before the end of the year.

"Now is the time for us to make this bold commitment," said Time Inc executive Maurice Edelson. "In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest."

Source: Poynter

• US press and publishing
• Magazines
• Time magazine
• Barnes & Noble
• Apps
• Tablet computers
• Media business
• United States

Roy Greenslade

guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds

Charles Arthur 04 Aug, 2011

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Source: http://www.guardian.co.uk/media/greenslade/2011/aug/04/us-press-publishing-magazines
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