Plus Ottawa hospital goes digital, and why you can't keep secrets from Twitter
A quick burst of 7 links for you to chew over, as picked by the Technology team
You can't keep your secrets from Twitter >> Fast Company
"When you tweet--even if you tweet under a pseudonym--how much do you reveal about yourself? More than you realize, argues a new paper from researchers at the Mitre Corporation. The paper, "Discriminating Gender on Twitter," which is being presented this week at the Conference on Empirical Methods in Natural Language Processing in Scotland, demonstrates that machines can often figure out a person's gender on Twitter just by reading their tweets. And such knowledge is power: the findings could be useful to advertisers and others."
Gender-skewed words for men: "http" and "google". For women: "chocolate" and "husband", among many others. Can an algorithm stereotype? Then again, it's right about 75% of the time at present.
Steam Hardware & Software Survey
"Steam conducts a monthly survey to collect data about what kinds of computer hardware and software our customers are using. Participation in the survey is optional, and anonymous. The information gathered is incredibly helpful to us as we make decisions about what kinds of technology investments to make and products to offer."
It's also really interesting to see the cross-section of Steam users.
Intel: Apple has online app sales exactly backwards >> The Register
"Apple may be having phenomenal success with its iOS App Store ecosystem, but Intel thinks it's going about online app sales in the wrong way.
"As might be expected, Intel prefers its app-store-in-a-box AppUp program, which allows world+dog to create their own app stores using its software tools, then let Intel handle all the messy details such as collecting payments and delivering the software to customers, all for a 70/30 revenue split."
Essentially Intel wants to let people build franchises, but take the same cut as Apple or Google does. Hard to see the real benefit of franchising your own app store.
Microsoft's latest Google-compete weapon: The Gmail man | ZDNet
"Microsoft managed to keep its 12,000 or so attendees of its annual Microsoft Global Exchange (MGX) sales conference from tweeting and blogging company secrets last week. But at least one enterprising attendee managed to grab one of those infamous sales videos that the company loves to show at these events.
"On July 20 during the MGX opening sessions, the Softies showed off their "Gmail Man" spoof, meant to spur the troops selling Office 365 against Google Apps, and specifically, Gmail. In the video, Gmail man riffles through mail to find keywords for serving up ads. The message: Google cares more about advertising revenues than privacy."
Google scans for context? Yes, by computer. Microsoft risks looking like it's desperate to smear Google. But mud can stick.
Demand Media's lawyers go after critical blog as stock sags >> Forbes
"There's something perversely flattering about having an entire website devoted to your supposed terribleness. But Demand Media is evidently not enjoying the attention from Demand Studios Sucks, a blog maintained by refugees, malcontents and other critics of the so-called content farm. This week, as Demand's market capitalization fell below $1 billion for the first time since it went public in January, the company's lawyers sent a cease-and-desist letter to the proprietors of Demand Studio Sucks, and temporarily succeeded in getting its internet service provider to take down some internal documents it didn't want posted."
But the site soon came back up - though without the content. Demand Media will have to be careful on this one.
iPads at the bedside: Ottawa Hospital goes digital >> The Globe and Mail
"Spend some time at the Ottawa Hospital and it likely won't take long to catch a glimpse of an e-health digital revolution taking shape.
"Doctors use iPads for interactive bedside checkups, explaining a diagnosis with digital images of X-Rays, MRIs or other test results. A patient's full medical file can be pulled up on the iPad, as well as pages from reference books and other medical resources that a doctor might have once pulled off a bookshelf."
Yes, but does House use one?
FDA clears iPad radiology app; doctors, what's your dream app? >> WSJ Health Blog
"The FDA recently cleared a radiology app for the iPhone and iPad that will let physicians view medical images including MRI, CT and PET scans.
"While the agency says the app -- called Mobile MIM, made by MIM Software -- has been approved for making medical diagnoses, it says it 'is not intended to replace full workstations and is indicated for use only when there is no access to a workstation.'"
We've heard that in the US, salespeople in the health business meeting doctors take iPads because it's a good bet the doctor will have one.
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Source: http://www.guardian.co.uk/technology/blog/2011/jul/29/technology-links-newsbucket
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