OK Go's new video does it again - when lycra meets HTML5

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What was that Roger McNamee was saying about HTML5 opening a world of opportunity for artists? The proof is in OK Go's pudding.

We have come to expect something truly special with every new OK Go video, and their latest project is arguably the best yet. Powered by HTML 5, All Is Not Lost works best in Chrome customising the video to the message of your choice with dancers from the group Pilobolus spelling it out. There are moments, if we're honest, when a little literal bottom lighting might have softened the viewing experience, shall we say. But it is a triumph.

Credit to the band, director Trish Sie and the team they worked with at Google Chrome Japan.

Watch the video on this site on Chrome, or check out the standard, uncustomisable version on YouTube.

• HTML5
• OK Go
• Digital media

Jemima Kiss

guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds

Josh Halliday, Mark Sweney 29 Jul, 2011

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Source: http://www.guardian.co.uk/technology/pda/2011/jul/28/okgo-html5
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