Wednesday, July 13, 2011

Worldwide PC sales edged up just 2.6% in second quarter, says IDC

Total sales this year level-pegging with first six months in 2010 as US and Europe show falling sales, while China and India fuel remaining growth

Sales of PCs in the second quarter of 2011 grew by just 2.6% worldwide year-on-year to 84.41m, with numbers shrinking in the US and Europe, according to the research company IDC.

Figures released on Wednesday night showed that in the three months from April, with HP, Dell and Lenovo taking the top three spots with 15.2m, 10.9m and 10.3m shipments respectively.

Netbook sales have continued to slow, IDC noted. HP and Dell grew in line with the market, but Lenovo grew sales by 23%, while Acer - which has recently had a destabilising management reshuffle, and discovered issues with inventory in Europe, fell by 10% to fourth place overall, shipping a total of 9.1m PCs. Asus was fifth with 4.4m shipments.

IDC said that sales in developed countries continued to be slow, with the US showing a 4.2% decline year-on-year, although the 17.8m shipped are up "substantially" from the first quarter of 2011, when worldwide sales dipped by 3.1% year-on-year.

So far the total number of PCs shipped worldwide this year is the same as at this point in 2010. IDC revised its forecast in June to suggest that the total number of PCs shipped this year will grow only 4.2% this year, having in February suggested a figure of 7.1%.

IDC says that the US market is "still downcast from a combination of exuberant consumption a year ago and a tenuous economic recovery", while the EMEA (Europe, Middle East and Africa) region contracted as well due to high levels of inventory - and IDC added that it is seeing "budget cannibalization from media tablets and smartphones [which] continued to contribute to weak consumer demand and slow stock depletion."

Sales in Japan grew by 3%, more than the worldwide market, despite the earthquake in March, as prices fell which encouraged consumer sales. China and India saw double-digit growth, balancing out dips elsewhere.

IDC does not track sales of tablets for its PC Tracker data.

Rajani Singh, research analyst with IDC's United States Quarterly PC Tracker said in a statement: "The U.S. PC market continued to contract in the second quarter of 2011 largely as a result of three factors. The first is an ongoing contraction in the Mini Notebook (Netbook) market and related inventories. The second is the impact of 2Q10's difficult-to-sustain 12% growth. And third, demand has softened as corporate buyers continue to focus on increasing share of their IT budget in new IT solutions such as cloud and virtualization, and consumer interest shifts to media tablets... Given the weakness of sales in] the second half of 2010, we expect a better market environment in the second half of 2011 with mid-single digit growth rates in the third quarter's back to school and fourth quarter's holiday season."


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Stuart Dredge 14 Jul, 2011


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Source: http://www.guardian.co.uk/technology/2011/jul/14/idc-pc-second-quarter-2011-worldwide-sales
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